OpenAI
Campaign

Tasked with creating OpenAI’s first advertising campaign, the team at Brand New school built a warm, flexible design system that paired hand-drawn illustrations with minimalist UI, blending the analog with the digital. Alongside the team, I worked as a designer helping build 40+ unique assets lived across animated OOH, static posters, and playful micro-interactions.

Created at Brand New School
Chief Creative Officer: Jonathan Notaro
Executive Producer: Garrett Braren
Managing Partner: Devin Brook
Executive Creative Director: Chris Dooley
Creative Director: Emeric Trahand
Lead Designer: Chae Park
Designers: Lili Emtiaz, Shirlin Kao, Xtine Tinoso, Portia Barrientos, Tatsumi Taeron, Arantxa Gil, Jieun Lee Nicolas, Gloazzo Cathy Xiao
Illustrators: Claudia Alexandrino, Karen Hong, Yoon Lee, Yi Chen Kuo

2D Lead Animator: Gerald Mark Soto
2D Animators: Hei Kuok, Felix Hemstadius, Mauricio Villa, Daniel Wenzel, Paul Suh, Pete Germano, Seong Yeop Sim
Cel Animation Lead: Jeff Bryson
Cel Animators: Stieg Retlin, Lizzi Akana, Sean Lattrell
Editor: Ryan Rigley
Sound Design & Mix: One Thousand Birds
Executive Producer: Garrett Braren
Managing Partner: Devin Brook

Let’s collaborate
➝ liliemtiaz(@)gmail.com
➝ LinkedIn